HOT NEWS
Welcome to Color
Spring is on the horizon, and with the change of seasons, the world blossoms into color. There is no better time to see the colors of our world more vividly. Which is why Maui Jim focuses on making all colors more true with its latest lens technologies.
MAUI GRADIENT
Going Single
No two sunglass enthusiasts are alike. Some wear sunglasses merely as a fashion statement, while others choose sunglasses based on specific protection offered from varying environmental conditions. Maui Jim has always been known as the leader in bi-gradient lenses. These lenses are dark at the top, light in the middle and dark at the bottom. But this season, Maui Jim is going single - single gradient, that is.

SPECIAL COLLECTIONS
Art Under the Sea
Nobody captures an up-close, underwater encounter with marine wildlife like Guy Harvey, world-renowned marine wildlife artist and advocate for marine conservation. His unique artistic vision derives from years of experience as an undersea photographer, diver and scientist, a combination that allows him to capture the beauty of the sea in breathtaking detail and vivid color. 
ALOHA FROM OUR AMBASSADORS
Surf’s Up! Meet Some of Our Paddling Ambassadors
Surfing the ocean’s largest waves is hard enough. But ask someone to stand on a board, grab a paddle and navigate both flat ocean water and burgeoning waves, and you create a whole other sport called Stand-Up Paddling (SUP).

FUN WITH MAUI JIM
Maui Jim Swoops into Vail
Maui Jim has become the exclusive sunglass sponsor of the leading U.S. mountain resorts – Vail, Beaver Creek, Breckenridge and Keystone, as well as its affiliated Colorado lodging properties, plus Northstar-at-Tahoe and Heavenly Mountain Resort in Nevada and California. Come for some fun in the mountains this spring and summer.

MAUI JIM FOR CHARITY
Roger Rasheed Takes a Swing to Helping Children
Famed tennis player and renowned international tennis coach, Roger Rasheed, is taking a swing to help children enhance their lives through the benefits of sports; and Maui Jim, Inc., will step up to support the new endeavor as one of its first corporate sponsors.

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